Viz Media is the largest publisher of Japanese comics—manga—in the United States, and their fans are among some of the most passionate there are. But it’s a small scene, and intimidating to the unfamiliar. They needed a new site and a reassessed identity which would reflect their own love for what they do (sell comics!) and be embraced by both their most devoted fans and total neophytes.
We began with unifying their brand. They had a spiralling number of imprints and baby brands that needed to be reigned in. Some were hard to differentiate, and others didn’t house enough work to be worth the distinction. We winnowed it down to five core imprints and their digital media arm. We also removed “Media” from their wordmark; it didn’t communicate anything, and diluted the punch of their monosyllabic name: Viz.
We also started a pattern of right-aligning the wordmark—tying the site back to the right-to-left reading of the print comics’ originial Japanese.