2016 marked 15 years since the birth of Wikipedia. In internet years, that’s an incredible achievement. The Wikimedia Foundation hired us to build a site and campaign that celebrated that huge milestone, and that embodied their core identity: the idea that ‘knowledge is joy.’
From the beginning, we knew that Wikipedia15 needed to speak to Wikipedia’s open-source nature. Everything would be appropriated, adapted and reinterpreted by Wikipedia’s individual chapters and their millions of users. We kept the campaign’s identity simple while still bursting with warmth, and designed it using many open-source tools as possibleincluding free vector drawing software and the typeface Open Sans.
We made certain that the campaign was accessible for the largest possible audience and that the campaign identity would remain cohesive, even with hundreds of thousands of Wikipedia users making their own symbols.